Hey there.

Welcome to Style HQ: where ideas move fast and the energy never dips.

With a crew of creatives under one roof, no two days look the same. A fashion shoot in full swing, ideas flying around a roundtable, content creators in the zone, journalists chasing stories, designers shaping campaigns, strategists making the numbers work, and always a victory bell when another project lands.

Style, fashion, lifestyle, it’s what we do, but more than that, it’s who we are. 24 years in the game, and we’re still setting the pace.

More than an agency, we’re your creative partner. Let’s chat and make something great.

Meet our crew.

TRACY SINCLAIR
FOUNDER + DIRECTOR

PAUL JOHNSTON
GENERAL MANAGER

KIRI JOHNSTON
EDITOR, STYLE MAGAZINES

CHARLIE COLEMAN
DIGITAL MARKETING MANAGER

KELLY BEASLEY
SENIOR ACCOUNT MANAGER

VALENTINA TRIFUNOV
SENIOR ACCOUNT MANAGER

NATALIE MCGOWAN
DEPUTY PRINT EDITOR

BIANCA LICINA
DEPUTY DIGITAL EDITOR